Keratin Smoothing Treatments
"The Best" keratin straightening treatment reduces the stiffness (elastic modulus) in the hair, this reduction or softening effect causes the hair to lose its natural curl and feel softer. The greater the concentration along with application of Juvexin® keratin, the softer or straighter the hair will become. Juvexin® penetrates throughout the hair shaft delivering important conditioning and moisturizing benefits. This keratin treatment improves the softness and reduces friction enabling the hair to better withstand heat, helps make hair less prone to breakage and improves the lubricity of hair giving hair overall better manageability. After The Best keratin straightening treatment, there is less entanglement during brushing, making the hair less prone to breakage and improving manageability and hair becomes keratin smooth.
Juvexin® is a special blend of proteins and peptides optimized specifically for hair. Juvexin® has been developed to protect and restore the hair back to its youthful state and is found in all GKhair products worldwide. Juvexin® restores your hair to its pristine condition. It puts back the same properties found in young, healthy and vibrant hair which are usually lost over time. There is nothing artificial and no harsh chemicals are used.
"THE BEST" IS BETTER!
• Easier application
• Leaves the hair healthier using a high concentration of Juvexin®
• Reduces styling time
• Clients can air dry hair
• No wait time for shampooing
• One formula which can be customized to offer varying results (Source)